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case study: The IIG

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telecommunications industry user group

The Infrastructure Investors Group (www.iig.uk.com) is a collective of independent infrastructure providers who have built, own and operate high-speed communications networks within the UK and forms a common voice to protect a pro-investment environment for electronic communications networks in the UK.

The Secretariat of IIG had clear ideas for the aims of the website, to accurately present its membership as natural competitors setting aside their own commercial interests by coming together under the single IIG banner to discuss and respond to regulatory debate and industry consultations.

IIG and v.g. tick! agreed on a simple, clean, one-page website design with smooth navigation and sections dedicated to the members' opinions as Industry thought-leaders. It features a News section and Archive page where site visitors can read IIG's full public reports and response documents to Government and Regulatory consultations.

IIG has retained v.g. tick! for hosting, maintenance and related services as it develops its influential industry user group.

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